To encourage Android owners to use Google Pay (G Pay) across the TFL network, Google ran a campaign across four main London Underground stations – London Bridge, Liverpool Street, Victoria and Stratford.
Artworked items consisted of 200+ individual vinyls including ticket machine panels, pillars, windows, barriers and overhead banners. I artworked every single piece – including creating rulings from provided creative for consistency across the campaign – as well as helping to design some of the smaller layouts using the creative provided.
Alongside doing the artwork, I was heavily involved in the print management of this campaign for the agency.
Responsibilities
• Assisting with design on some of the smaller pieces using provided creative
• Produced artwork files to supplied spec
• Created rulings from provided creative for visual consistency across the campaign
• Proofing
• Produced print ready files
• Print management
• Despatched final files to the printers
• Assisting with design on some of the smaller pieces using provided creative
• Produced artwork files to supplied spec
• Created rulings from provided creative for visual consistency across the campaign
• Proofing
• Produced print ready files
• Print management
• Despatched final files to the printers
Market: UK
Agency: Redwood BBDO
Creative Director: Matthew Reynolds
Head Designer: Matthew Reynolds
Designer: Myself (on some smaller pieces using provided creative)
Agency: Redwood BBDO
Creative Director: Matthew Reynolds
Head Designer: Matthew Reynolds
Designer: Myself (on some smaller pieces using provided creative)
